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GOAL Investment Inc.

AgentX Outreach Kit

GOAL Investment Inc. — Internal Use Only — June 2026

Marketing Literature — Google Drive (Public Links)

Attach or link these directly in emails. All documents are publicly accessible — no login required.

📋 Landlord Legal Compliance Handbook

Illinois Edition — Lead magnet for landlords and property managers

🔧 Rental Property Maintenance Playbook

Maintenance systems for landlords — pairs perfectly with AgentX pitch

💰 Property Budget & Repair Cost Mastery

Repair cost guide — good for property managers and investors

⚖️ Illinois Property Law & Building Code Guide

110-page field guide — positions GOAL as code-conscious experts

✅ Illinois Building Code Compliance Checklist

Cook, Kane, McHenry counties — instant credibility tool

🏠 The House Always Wins — 225 Page Guide

Complete homeowner and landlord resource — high perceived value

Target Markets

Facebook GroupsMcHenry County Landlords, Illinois Landlords Network, Chicago Area Property Managers, Chicagoland Real Estate Investors
Cold EmailProperty management companies in McHenry, Cook, Lake, Kane, DuPage counties
LinkedInProperty managers, real estate investors, HOA managers, Section 8 landlords
ReferralEvery AgentX client refers one — 1 month free credit offered

Cold Email — With Free Resource (Best Performing Format)

Subject Line Options

→ Free guide for Illinois landlords — no strings attached

→ Something that might actually save you money this year

→ Illinois landlord compliance checklist — free from GOAL Investment Inc.

→ Quick question about your after-hours calls

Email Body — Lead With Free Value, Close With AgentX

Hi [First Name],

My name is Michael Bruer with GOAL Investment Inc. — we've been providing property services in the Crystal Lake area since 2013.

I put together a free resource I think you'll find useful:

👉 Illinois Landlord Legal Compliance Handbook — covers the Illinois Landlord-Tenant Act, Chicago RLTO, security deposit rules, proper notices, and a full sample notice library. No opt-in required. Just click and read.

While I had your attention — I also recently launched AgentX, an digital property assistant that answers your tenant calls 24/7 in your business name. It screens prospective tenants, logs maintenance requests, and captures every lead automatically.

No staff. No app. Live on your phone number within 24 hours. Starts at $197/month.

Full details at goalinvestment.biz/agentx.html

If you want to talk — (815) 893-2358 or just reply here.

Michael Bruer
Director of Operations — GOAL Investment Inc.
(815) 893-2358
support@goalinvestment.biz
goalinvestment.biz
Email Body — Maintenance Focused

Hi [First Name],

Quick note from Michael Bruer at GOAL Investment Inc. — we've been working with landlords and property managers in Northern Illinois since 2013.

Sharing this free because it's genuinely useful:

👉 Rental Property Maintenance Playbook — a complete system for staying ahead of repairs, managing contractors, and protecting your property value.

On a separate note — if your tenants are reaching you after hours or you're losing leads to voicemail, I built something that handles all of it. It's called AgentX — an digital agent that runs your property front line 24/7.

goalinvestment.biz/agentx.html — starts at $197/month.

Michael Bruer | GOAL Investment Inc.
(815) 893-2358 | support@goalinvestment.biz

Facebook Group Posts

Version 1 — Free Resource + AgentX

Dropping something free for the landlords in here —

📋 Illinois Landlord Legal Compliance Handbook — covers the IL Landlord-Tenant Act, RLTO, security deposit rules, proper notice requirements, and a full notice template library.

No email required. No strings. Just useful:

drive.google.com/file/d/1ZMCmxrONQD3sDc_Id1cmT-1TXcxxUiLU/view

Also — if you're tired of missing calls and losing tenants to voicemail after hours, I built an digital agent that handles all of it 24/7. Starts at $197/month, live in 24 hours:

goalinvestment.biz/agentx.html

Happy to answer questions — (815) 893-2358

— Michael Bruer | GOAL Investment Inc. | Insured & Bonded | Est. 2013
Version 2 — Short and Direct

Free for any landlord or property manager here:

🏠 Illinois Building Code Compliance Checklist — Cook, Kane & McHenry counties:

drive.google.com/file/d/1c01VB4ivOngcLPriYUx8MW_yHPhSg9L9/view

And if you need a 24/7 digital agent answering your property calls — goalinvestment.biz/agentx.html

— Michael Bruer | GOAL Investment Inc. | (815) 893-2358

LinkedIn Post

Post Copy

Sharing something free today for property managers and landlords in Illinois.

📋 Illinois Landlord Legal Compliance Handbook — covers the IL Landlord-Tenant Act, Chicago RLTO, security deposit rules, proper notices, and a full notice library. 100% free, no opt-in:

drive.google.com/file/d/1ZMCmxrONQD3sDc_Id1cmT-1TXcxxUiLU/view

Also just launched AgentX — an digital property assistant that answers tenant calls 24/7, screens prospects, and logs maintenance automatically. Starts at $197/month. Live in 24 hours.

goalinvestment.biz/agentx.html

#Illinois #Landlord #PropertyManagement #RealEstate #digital #PropTech #ChicagoRealEstate

Follow-Up Email Sequence

Day 3 Follow-Up

Hi [First Name] — just checking back on my earlier note.

In case the handbook was useful, here's one more free resource: Property Budget & Repair Cost Mastery Guide — helps with forecasting repair costs and managing contractor bids.

If after-hours calls are a headache, AgentX handles all of it: goalinvestment.biz/agentx.html — $197/month, no contract.

— Michael Bruer | GOAL Investment Inc. | (815) 893-2358
Day 7 Final Touch

Hi [First Name] — last note from me.

I'll leave you with one more free resource and then I'll get out of your inbox: The House Always Wins — 225-Page Complete Property Guide.

When the timing is right — we're at (815) 893-2358 or goalinvestment.biz/agentx.html.

— Michael Bruer | GOAL Investment Inc.

Referral Program

Script — Tell Every AgentX Client After Onboarding

"One more thing — if you refer another property manager or landlord and they sign up, I'll credit your next month free. No forms. Just send them to goalinvestment.biz/agentx.html and have them mention your name."

GOAL Investment Inc. — Internal Outreach Kit — goalinvestment.biz — (815) 893-2358